Our Mission

Travel planning today has never been more complex.

 What is needed now is a travel professional that can take the stress out of planning and help put the joy back in travel. I’m not just building an itinerary for my clients for we all know any booking engine can do that. I like to think I’m helping you create memories that will soon become legacies.

To Deliver Unforgettable Moments

 My goal is to elevate your travel experience by introducing you to stunningly beautiful hidden gems around the globe. I curate travel in a completely different way, understanding that seemingly small modifications can make a world of difference for my clients.

What I enjoy most is taking a carefully designed travel plan and raising it to an emotional level – leaving my clients speechless atop a mountain peak at sunset, relaxing with a glass of champagne during an afternoon sail along the Amalfi Coast or simply enjoying an early check-in with a Mimosa and a fresh croissant after a long, overnight flight.

Travel is my passion.

Hi, I'm Cheryl Lucido Martinez

I’ve always enjoyed planning amazing vacations, and bringing them to fruition is the most exciting thing I can think of. I’ve planned everything from European vacations, cruises, weddings, funerals and every type of trip or event imaginable. Planning travel, well for me, that’s on an entirely different level. It is my passion!

I have the privilege of partnering and collaborating with some of the most amazing travel suppliers around the world. They assist me in putting together the perfect itineraries for my clients. They are the rock stars that bring it all together They are my “boots on the ground” in every country. I enjoy making connections with these amazing people, so when I am not in my office, you will most likely find me traveling the world in search of the most amazing locations and venues for my clients.

The minute my client arrives in their country, my talented group of suppliers are there to greet them, making sure all is being taken care of. That is how we work together as a team.

My Story

What You Can Expect From Me

A travel booking engine will not answer the phone when you call them from the airport due to a cancelled flight, or if your private driver fails to show up. I am a phone call/text away. In most cases I will know about those issues before you do. However, should you need immediate assistance while traveling, I am right there with you. I will reach out to my local supplier, if necessary, so they can also assist us.

Being in a foreign country can be tricky, which is why I will always be standing by, making sure any unexpected issues that may pop up get handled as quickly and efficiently as possible. 


favorite travel adventures


Amalfi & Positano 

Positano is where pastel-painted homes improbably cascade down the vertiginous cliffs of the Amalfi Coast. Its winding streets are framed by spectacular purple bougainvillea and its staircase streets lined by craft shops and cafes. 18th-century mercantile houses restored to their former excellence await you, or there are modern mountain retreats overlooking the sea’s blue waters. Wherever you rest your head, with private pools and sun-kissed terraces, you’ll soon be living the Italian dream.


favorite travel adventures


Cruising the French Riviera 

On an elegant private journey that reveals seaside charms and mountain overviews, explore the Cote D’Azur in style, sampling local delicacies and visiting the Matisse Museum in Nice, ascending to the artists’ mecca of St.-Paul-de-Vence, and experiencing Monte Carlo’s finest, from Prince’s Palace to the Oceanographic Museum. Savor the local specialties like socca, pissaladiere and Les petits farcis.


favorite travel adventures


Wildlife Safari

Around the World by Private Jet – Circle the globe by exclusively chartered private jet, and experience the incredible diversity of Earth’s wildlife – arguably- the true wonder of the world – from the noble Bengal tiger and placid whale shark to the endangered mojntain gorilla and playful lemur. Travel in a small group of 48 guests on a customized jet equipped with fully lie-flat seats, staying in luxurious accommodations along the way and encountering iconic animals with the best experts at your side. Best of all, enjoy the unique insider access and authentic cultural encounters that are a hallmark of journeys by private jet.


favorite travel adventures


South Pacific 

Discover a vast South Pacific paradise of stunning coral reefs, remote tropical islands, pristine white-sand beaches and towering volcanic mountains with diving, snorkeling and Zodiac shore excursions led by an expedition team. Your voyage also reveals the island’s diverse indigenous cultures as well as their fascinating World War II historic sites. Uncover the natural and cultural riches of Papua New Guinea, the island of a thousand languages. Go ashore in remote island villages to explore the traditions of diverse indigenous peoples. Soak in the sun, take beach breaks, and just relax.


Full-Service Travel Design

As your personal travel advisor, I connect you to the local experts, artisans, and local guides who can take you deeper into your destination on private excursions and exclusive, one-of-a-kind tours. Custom-crafted travel experiences allos you to explore beyond the ordinary, while protecting your time, resources, and vacation investment. To get exactly what you want out of a vacation – not just what tourist guides and search engines dictate.

Here's what you can expect when you trust your journey to Lucido Luxury Travel:

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An independent affiliate of Uniglobe Travel Center a Virtuoso Agency. – a Virtuoso Member. Uniglobe Travel Center, Inc. is registered with the following state licenses: California – Seller of Travel Registration No. 2055333-40, Florida – Seller of Travel Registration No. ST32940, Washington – Seller of Travel Registration No. 601809585